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View last years agenda below
Sunday September 8 2024
Cybersecurity Trustmark Workshop: Risk Management
CompTIA – Wayne R. Selk
An immersive dive into the world of business risk for MSPs and the opportunities that come with it.
Super Summit MSP Builder
SuperOps – Juan Fernandez
Listen to top-notch MSP experts steer you to success in ops, sales, finance, and more.
Welcome Reception
Sponsored by Aportio, DefensX, Infima, MSP Process and Senteon
Monday September 9 2024
Breakfast & Vendor Hall Open
Sponsored by LastPass
Welcome / Opening Remarks
Mastering Vendor Partnerships: Strategic Roadmap for MSPs
Channel Program – Caitlyn Jopp
Join Caitlyn Jopp for an insightful discussion around the evolving landscape for Managed Service Providers (MSPs).
In today’s market, MSPs face a unique mix of challenges and opportunities that shape their business strategies and growth potential. This presentation will delve into critical topics such as stack parity, which levels the playing field among competitors; the increasing competition that demands differentiation and innovation; industry consolidation trends that reshape market dynamics; and the low barriers to entry that both invite new players and pressure established MSPs to continuously prove their value.
Gain a deeper understanding of these factors and learn how to navigate them to stay competitive and successful.
Taming the Attack Surface
Empath – Wes Spencer
Designing an effective security program is darn near impossible. It starts with an attack surface. What am I trying to protect? But that opens a can of worms. How do I protect that attack surface correctly? What goes into the stack? How do I know those controls are working effectively? And how do I sort through the maze of vendor options to select what’s right for my MSP? The truth is, there’s no secret sauce here. Cyber-mature MSPs understand that cybersecurity frameworks should drive stack alignment. In this talk, we’ll dive into the cybersecurity maturity journey and how to design a security program that effectively addresses your attack surface.
Vendor Quickfires
Coffee Break
Sponsored by MSPBots and N-able
MSP Building Live
SuperOps – Nancy Henriquez
Business Plan? Growth Plan? What is needed to build a successful MSP today and in the future? Come join industry leaders and special guest participants as we build a modern msp ecosystem live.
A simple 4-part process for managing Polices, SOPs and Documentation
Compliance Scorecard – Tim Golden
As our industry expands and more laws, and regulations are pushed down to SMBs MSPs face supporting our clients with better Documentation of your client’s systems to meet these requirements. Having a process to manage your client’s Documentation will ensure they are poised to meet their unique regulations better. This session will help you as an MSP to better gain operational efficiencies, create a repeatable process and serve your clients while knowing POLICIES ARE AUTHORIZED, ADOPTED, AND ASSESSED. We will outline the four easy steps to help make policy documentation suck a little less.
Fortifying Cyber Resilience: Leveraging Security Awareness Training and Phishing Simulations to Enhance Cyber Insurance Coverage
Infima – Larry Meador
Cyber attacks are the #1 threat for businesses of all sizes. As the frequency and sophistication of cyber threats continue to rise, cyber insurance has emerged as a crucial safeguard against financial losses resulting from data breaches and other cyber incidents. However, simply having a cyber insurance policy is not enough to guarantee comprehensive protection. We dive into the pivotal role that security awareness training and phishing simulations play in fortifying an organization’s cyber resilience and enhancing its insurability.
How To Create Successful Malware and How To Defend with Zero Trust
ThreatLocker – Morgan Clutterbuck
In a world where anyone can create successful malware or have AI generate it for them, it’s important to know how malware can be successful so you can better defend. Starting from a default-deny posture, learn how adopting Zero Trust principles can keep your data safe and operations running regardless of hacking attempts by man or machine.
Demonstrate, Don’t Argue – Modern MSP Sales Approach for Cybersecurity
Augmentt – George Smith
In this workshop, George Smith from Augmentt will be covering key Sales techniques and strategies that MSPs can leverage to acquire new customers as well as expand revenue opportunities with existing clients. Don’t get stuck in conversations nitpicking over line items, or pricing. Learn how to cement yourself as the IT expert and technical authority on risk management. Understand how to approach and prepare for these client conversations by anticipating their objections instead of improvising your response.
How Project Templates Drive Profitability
Moovila – Louis Bagdonas/Vince Jajuga
Learn how starting every project from a well-structured template can streamline operations across your MSP and increase profitability. We’ll explore the dynamic between sales and operations, emphasizing the importance of collaboration between these two departments and discover why relying solely on service tickets is insufficient for managing projects.
Key takeaways from this session include:
- Beyond Service Tickets: Understand the limitations of service tickets in managing projects and the benefits of using project templates.
- Template Utilization: Learn how to create and implement project templates that can be tailored to various types of projects, ensuring efficiency and consistency.
- Sales vs. Operations: Explore the unique perspectives and contributions of both sales and operations teams in the project lifecycle to improve project outcomes and profitability.
Lunch & Vendor Hall Open
Sponsored by Senteon
Top 10 Things MSP’s can do to help their business (today!)
Kaseya – Miles Walker
Explore beyond the ordinary as we, after conversing with thousands of MSPs, unveil a collection of unconventional yet highly effective tactics to elevate your business in 2024. This isn’t your typical product spiel; it’s an insightful journey into the lesser-known tips that can propel your MSP venture toward unprecedented growth and prosperity. Don’t miss out on the TOP 10 strategies that MSPs can leverage to optimize their business outcomes, and how we can help of course!
Process why you’re not processing
Low Key Partners – Trevor Thomas
Do you know how big the growth opportunity is for MSPs in Canada? Growing your business is hard – but you can do plenty of things to improve it. Let’s chat about where the opportunity is, common pitfalls standing in your way, and how to run that growth engine like a well oiled machine.
Women in Tech: It’s more than just firewalls and support to your IT career. Explore options for your career in the MSP space and beyond
Brook Lee, Ann Westerheim, Jennifer Roy
Contracts Can Be Your Friend: Using Standardized MSP Agreements to Improve Workflow and Mitigate Risk
Field Law – Richard Stobbe
Coffee Break
Sponsored by MSPBots and N-able
Control Map: Because Compliance Doesn’t Have Time for the Scenic Route
Scalepad – Brook Lee, Ray Mann
Compliance and cybersecurity are always an adventure. Let’s talk about how Control Map can help you navigate those steps and reach those compliance goals.
Future-Proofing Your MSP Business: Strategies for Success in a Changing Cybersecurity Landscape
Acronis – Stephen Nichols
In the evolving cybersecurity landscape, MSPs face rising standards with the new NIST framework, the crucial role of AI, and increased cyber insurance requirements. This presentation will address how consolidation of services and technologies can help meet these elevated expectations efficiently. Discover strategies for integrating advanced solutions, streamlining operations, and securing comprehensive coverage to enhance your offerings and ensure long-term success.
Elevate your MSP Offerings: The Ultimate Security and Compliance Suite
Hornet Security – Danny Obaseki
Join us as we discuss some of the challenges MSPs face when trying to deliver a best-in-class security service. We will cover how MSPs are addressing increasing regulatory pressures; managing end customer education; and managing disparate security solutions. Youll learn recommended strategies for MSPs, and best practices to keep up with evolving threats.
Learn or Lag: Keeping You Ahead of Changing End User Buying Habits
Pax8 – Rob Rae
Join Rob Rae, CVP of Community and Ecosystems, as he unveils viable sales strategies for MSPs wanting to stay ahead of the ever-evolving tech landscape. Purpose-built for MSPs to address dynamic market conditions, today’s modern marketplaces use AI integrations and data-driven decision-making that make the buyer journey easier than ever. For MSPs wanting to learn how to gain efficiencies and grow their business, this is a must-see session.
Smart AI for All
Lenovo – Arsalan Eizadirad
Day Wrap Up
Happy Hour
Sponsored by Kaseya
VIP Event (invite only)
Tuesday September 10 2024
Breakfast & Vendor Hall Open
Sponsored by LastPass
Opening & House Keeping
Comprehensive Insights: Unlocking the Full Potential of ScalePad Solutions
ScalePad – Brook Lee
Explore the complete suite of ScalePad solutions designed to revolutionize IT asset management. Gain in-depth knowledge on optimizing asset lifecycle, enhancing performance, minimizing risks, and achieving greater operational efficiency for your business.
The Power of One: Redefining Simplicity and Integration in Cybersecurity
Acronis – Stephen Nichols
Amid the chaos of evolving cyber threats, simplicity might just be the ultimate game-changer. This keynote unravels how a unified approach can transform your security strategy, turning complex challenges into streamlined, powerful solutions. Learn how integrating your defenses can boost resilience and keep your organization ahead of the curve.
Unlocking the Mysteries of Compliance for your IT Help Desk Team
Compliance Scorecard – Tim Golden
Unlocking the Mysteries of Compliance we simplify the complex world of compliance, risk, and governance, transforming these challenging tasks into empowering tools. This session breaks down intimidating jargon and regulations into practical, actionable insights and demonstrates how to apply these concepts in your daily IT operations. The goal is to help IT professionals at MSPs navigate compliance landscapes, focusing on critical regulations like HIPAA, CMMC, and FTC. By the end of the session, you’ll be equipped with the knowledge to exceed compliance standards, enhancing both your professional growth and client satisfaction.
Coffee Break
Sponsored by MSPBots and N-able
How to build a marketing engine for your MSP
Wingman – Mark Copeman
Mark speaks to dozens of MSPs around the world each month. The majority have built their businesses entirely on referrals. As he will explain, relying on solely on referral marketing is not a sustainable way of growing a business.
In this session, Mark will give you the instruction manual on how to build a marketing engine for your MSP business.
You’ll walk away with a ton of notes, a website benchmark tool, a dose of motivation and possibly win a copy of one of his books.
From Chaos to Control: Optimizing Project Management in Business
Evolved Management – Todd Kane
IT projects have a shockingly low success rate, under 30%! Learn tips and tactics to immediately and dramatically improve your team’s project success. Todd will walk you through effective tactics to streamline your project management and start organizing your project workload. What you’ll learn in this session: – How to reduce friction between sales and technical teams – Simple ways to increase your project margins – Simple ways to reduce scope creep – Why you DO NOT need a 3rd party PM tool – Many more strategies and tactics to improve your project delivery practices
Uncommon Methods for ACTUALLY Managing Overwhelm
Purposefully Aligned – Jillian MacKenzie
We’ve all felt it.. the never ending to-do list, the pages of unread emails, the barrage of thoughts about last week and also next week, all at the same time. Oh and this is just the “work” thoughts, nevermind life! We’ve all been told how to manage our time, and prioritize our to-dos.. to NOT take work home with you, but has anyone ever told you to look for the root of your overwhelm? An ACTUAL “how to” that can be a significant(and permanent) change to how you manage your thoughts in order to live a more easeful life? Join me in this session where we will go deep into the real reasons overwhelm has a hold on you and how to finally break free.
You Deserve to Get Paid: Unlocking Cash Flow with A/R Automation for MSPs
Benji Pays – Avery Davidow
Discover how automating your A/R with Benji Pays can significantly improve your cash flow and operational efficiency
You How to Build a Profitable Copilot Offer
Sherweb – Jermaine Clark
One of the top ways to make Copilot profitable is to leverage your advisory skills and create your own unique offer by packaging services that complement Copilot for Microsoft 365. These services can help you differentiate your offer, increase your margins and enhance customer satisfaction with AI and your MSP. One way of building your service offering is to align with the Copilot deployment journey: Getting clients AI ready, selling and deploying Copilot, and post-adoption management. Learn how to build a profitable Copilot offer with Jermaine, Sherweb’s intrepid AI expert!
What to look for in a security vendor (and what to avoid)
Sophos – Tiana Bosnjak
In today’s rapidly evolving digital landscape, MSPs face increasing pressure to deliver comprehensive cybersecurity solutions to clients while simultaneously achieving profitability goals. So how can you choose the right security vendor to partner with? Learn what to look for and the critical questions to ask to identify the right partnership for you.
AI Value Equations Architecting Your Artificial Future?
SuperOps – Juan Fernandez
Imagine harnessing AI-driven predictive analytics to anticipate and resolve potential challenges and obstacles along the MSP journey. We’ll walk through how to take control and leverage AI in architecting the future of your MSP.
Lunch
Sponsored by Senteon
The Business of Managed Security for Microsoft 365
Augmentt – George Smith
Outsmarting AI: Defending Your Business from Next-Gen Phishing Attacks
Hornet Security – Danny Obaseki
AI-driven phishing attacks are smarter, faster, and more convincing than ever. Is your organization prepared to shield against this evolving threat? Join us as we uncover the sophisticated tactics cybercriminals use to stay one step ahead. Learn how to detect high-tech phishing schemes and arm your workforce with the tools to keep your organization safe.
Applying Zero Trust at the Endpoint
ThreatLocker – Morgan Clutterbuck
Zero Trust is the future of cybersecurity, eliminating implicit trust and malware-proofing organizations. ThreatLocker® applies Zero Trust controls to the endpoint, ensuring each application, executable, and action is continuously verified before authorization. This minimizes cybersecurity risks by enforcing least privilege access and maintaining strict, granular control over what is on, or what can happen, on your devices, safeguarding against modern threats.
Coffee Break
Sponsored by MSPBots and N-able
These days, it’s not a question of IF but WHEN
Kaseya – Miles Walker
Is your business ready for the next big attack, because these days attacks are inevitable and being prepared with the right tools in place, is just the first step you need to take to protect your business. Let’s dive into some facts and figures that not only will help you improve your cyber hygiene but give you the bigger picture on where these attacks are coming from and what you can do as a business to protect yourself. From solutions that make sense, to what is next when it comes to protecting businesses, this talk will be educational and engaging and will leave your ready to protect your business and the businesses you manage against cyber criminals.
Let’s talk AI & Security – Canada speak
Pax8 – Mariane Louvet
MSPs are looking for any advantage they can get in protecting their businesses from the increasing number of cyberthreats. One way they’re succeeding in doing so is by combining the power of AI with up-to-date threat intelligence. Learn the “why” and the “what” behind cybersecurity measures in Canada and get practical insights on how your MSP can identify and mitigate cyberthreats more efficiently.
The Financial Impact of a Threat
Huntress – Kyle Hodge
M&A Playbook: Post-Acquisition Blueprint
Pivotal Crew – Kathy Boulet
A successful acquisition is about more than just negotiating a fair price and contract terms. The real challenges begin after the ink dries! Learn what you should consider ahead of time to help facilitate a smooth transition for people, processes, and systems with a framework for the post-acquisition period. We’ll also cover recommendations for managing the integration process, as well as common pitfalls and how to avoid them. Attend this session to gain insights to help transform this phase into a springboard for confident growth and innovation, leveraging the acquisition to fulfill the broader objectives that motivated the deal.
MSPs & Cyber Insurance: A Partnership for Safety
Thor Insurance – Travis Jones/Jack Brooks
Services Aren’t Enough – Dive into MSP Market Trends to learn how properly packaging your hardware portfolio can impact your MSP growth, unlock cashflow and strengthen your security story
Lenovo – Arsalan Eizadirad
Community Counts
Huntress – Tracie Orisko
Awards & Closing Ceremony
Wrap Party
Sponsored by IT Cloud and MSPBots